Since we launched Google Trends and Google Insights for Search, we’ve seen millions of people using Trends to keep up with trending interests online, and a range of journalists, businesses and researchers around the world using Insights for Search to compare the popularity of search terms over time and across regions. We have made steady improvements over time, most recently revamping our Hot Searches list to provide richer context for breakout searches.
Now we are merging Insights for Search into Google Trends, wrapping it all up in a clean new interface to give you a clearer view of what’s on the world’s mind. The new Google Trends now includes features from both products and makes it easier and more intuitive to dig into the data. We’ve updated the line chart and map using HTML5 based Google Chart Tools so you can now load the page on your mobile devices, visualize the results without scrolling, and get Hot Searches not just for the U.S., but also India, Japan, and Singapore.
So, what exactly can you learn about people’s interests from Google Trends? A few of our recent favorites:
- [beach] and [snow] are just about inverse throughout the year
- West Virginia leads the US in searches for spooky things (play around at the bottom left!)
- Interest in [red hot chili peppers] shifted around Europe this summer as the band toured there -- see this time-lapse map:
We’ve seen so many examples of insights gleaned from Trends, from the Oscars to the Super Bowl; from shopping to elections; from our yearly Google Zeitgeist summary to the many we’ve found around the web.
Google Trends data can be used to better understand global trends -- identifying health trends such as in flu trends, nowcasting in economics, and studies on the predictability of search trends. And it has been used in many scientific articles across disciplines.
There’s so much in this data for journalists, academics, and anybody who’s curious about the world to explore, and we’d love to see what you find. Email us your favorites at trends-stories@google.com.
Posted by Yossi Matias, Senior Engineering Director in Search, Head of Israel R&D Center
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